SCRIPTING HIS SUCCESS STORY
One may have heard of numerous stories where a Boy from a small town makes it big, Well If you think you have heard it all; Then hold yourself till you hear this amazing Journey of a 15 Year old from Kutch who left his home with hundred Rupees in his Pocket and a single Minded passion of making Something of himself. Listening to the story of Harshad Thakkar, CMD, Ashapura Intimates Fashion Limited, You could only think of such stuff- Dreams are made on! One can only conclude that this the Stuff dreams are made of!
Ashapura Intimates Fashion Ltd. One of the largest Manufacturers of Relax wear in the world announced launch of men, boys and toddlers brand “TRICCI”.
“TRICCI” captures the essence of the inner souls of Men, boys and toddlers. The brand reflects the style statement; lifestyle & attitude of the jetsetters who like to have fun and are always up the extra ordinary in life. With the phenomenal success that the Company has received in its flagship “Valentine” brand, which has primarily focused on the women category, the company has taken a bold step to enter into the USD 25+ Bn Menswear market in India with a new focused brand.
ASHAPURA INTIMATES FASHION LTD. PLANS TO OPEN 200 VALENTINE RETAIL LOUNGE WEAR SHOWROOMS WITHIN 3 YEARS
Ashapura Intimates Fashion Ltd., a leading manufacturer of intimate –loungewear garments has a vision for aggressive growth in the retail segment. The company plans to open 200 Valentine loungewear retail showrooms all over India within 3 years on franchise basis.
The company opened its 2nd Valentine loungewear retail showroom in Bangalore in February 2015 and will be opening its 3rd showroom in Bangalore by March end.
Two Valentine showrooms in Ahmedabad will be opened by the company in April 2015. The company plans to open 26 Valentine showrooms in Mumbai within one year. Majority Valentine showrooms in Mumbai will be company owned showrooms. spread over 1550 square feet was opened at Hill Road, Bandra in the month of December 2014. The second Valentine Lounge wear showroom was opened at Vardhaman Nagar, Mulund (West) in the month of February 2014. Mulund showroom, which has been spread over two floors, is the largest lounge wear showroom in Maharashtra. Third Valentine lounge wear showroom was opened at Kamdar Shopping Center, Tilak Road, Ghatkopar (east) on 15th March 2015. Fourth Valentine showroom will open in Borivali and 5th showroom in Thane by April 2015.
ASHAPURA INTIMATES FASHION LTD PLANS CAPITAL EXPENDITURE FOR RETAIL STORES, MANUFACTURING PLANT
Ashapura Intimates Fashion Ltd (AIFL) plans to spend Rs 31 crore for setting up retail outlets across Mumbai and a manufacturing plant in Gujarat over next one year, a top official has said.
The amount will be invested in unveiling ten stand-alone stores across Mumbai and setting up one more manufacturing plant in Gujarat. AIFL has already has got one manufacturing plant in Thane.
VALENTINE UNVEILS ITS NEW WINTER COLLECTION
A renowned brand from the house of Ashapura Apparels unveils its latest range of nightwear and sportswear. This winter, keep yourself warm with the latest range of winter collection launched by Valentine.
Valentine has always believed in providing comfort and style to its customers and with these elements in mind, the new range of nightwear and sportswear offers an array of lightweight fabrics that look chic but are comfortable and apt for the winter season. Natural fabrics have been used which feel soft on the skin.
CHALKS OUT MAJOR PLANS TO GROW RETAIL NETWORK
With a dream of building the entire supply chain business involving every activity from farming to retailing, Valentine, a brand from Ashapura Apparels is looking to establishing its footprint through company owned as well as franchise stores. As Harshad Thakkar, Managing Director, Ashapura Apparels opines, “The aim is to cover every aspect of the business from yarn, knitting, dyeing, and processing, printing, garmenting, to retailing. If we go in for an SME listing it will happen in 2012. And if we go mainstream, then it will be in 2013. Whatever money we get from the IPO, will go into business expansion.
We will have EBOs and a new production unit.”Adding further, he says, “Since Indian brands have great designs in lounge wear, if I get a chance, I want to launch my brand overseas.” At the moment, Valentine offers an extensive range of bridal wear, home-wear, loungewear and sportswear.
APPARELS TO FOCUS ON MARKETS ABROAD
Ashapura Apparels, retailers of undergarments since 1976, have recently unveiled their new range of lounge wear and sportswear for men, women, boys and girls under the brand name Valentine. With focus on style and comfort, the collection is an array of lightweight and cool fabrics that look chic and comfortable for all weather conditions. Natural fabrics that are thin and feel soft on the skin have been used. The collection includes a vibrant range of joggers, pajamas, bermudas, capri’s and T-shirts.
As Harshad Thakkar, Managing Director, Ashapura Apparels says, “This time we have used pure viscose lycra fabric. And the collection signifies noticeable quality over mass-produced garments due to the care, attention to detail and pride that goes into each garment.”
ASHAPURA APPARELS LAUNCHES NEW COLLECTION
Valentine, a renowned brand from the house of Ashapura Apparels unveils its latest range of lounge wear and sportswear. Company registers a growth of 100% over the last ten years. Drawing on the success of previous offerings, Ashapura Apparels have unveiled their latest range of lounge wear and sportswear for Men, Women, boys and girls under their brand name Valentine.
With focus on style and comfort, the collection is an array of lightweight and cool fabrics that look chic and comfortable for all weather conditions. Natural fabrics have been used which are thinner, with a softer feeling on the skin and will make you feel cool, airy, and very graceful. The collection includes a vibrant range of joggers, pajamas, Bermudas, Capri’s and t-shirts. Price range for men varies from Rs.799 – 999/- , for women, price varies from Rs.699 to 999/-, for boys, price ranges from Rs.499 to 599/- and for girls, price ranges from Rs.599/- to 649/-.