LARGEST COMPREHENSIVE PRODUCT BASKET
AIFL produces virtually the A to Z of relaxwear, nightwear, intimate wear, lingerie, and sportswear for men, women and children. Valentine does the manufacturing, designing, branding, distribution, and retailing, everything in house.
Harshad has always emphasized on zero quality tolerance and high fashion whilst maintaining the product’s utility. It uses modern state-of- the-art machines and equipment.
RICH EXPERIENCE AND EXPERTISE
Harshad started working in this niche space at a very early age. He goes to the basics of understanding the likes and dislikes of aspirational young people and also studies the global fashion wear industry – particularly in the western nations.
ROBUST DISTRIBUTION & BRAND VISIBILITY
With 30+ exclusive brand outlets across India, plans are afloat to open 100 more within the next 3-5 years. 10,000 points of sale are serviced through a dozen of C/F agents. Consistent media advertisements have also helped in building brand recall and brand value.
Staying in tune with modern trade; online business through an eCommerce site, mobile app, and online marketplaces have been activated. In addition to exports, shop in shop model stores, and large format stores have helped accelerate sales and growth.
THE SECRET TO
Valentine’s grand success!
Industry experts often ask, “Why does Valentine enjoy this grand success” and people at AIFL know that it’s largely due to Harshad’s passion, instinct for fashion, enterprise drive, and a passionate design focused team with a strong back-end infrastructure.
The company is in process of opening a new international headquarter. After a decade of successful business, Harshad affirms, “This is just a beginning, what I really want to do I have not yet done, and yes there are more growth and development plans for the company.”
Harshad’s vision for AIFL is to be amongst the top 3 global brands in the relax wear segment in the coming years.
He has served as the Chairman of the Lingerie Sub-Committee and Co-Opted Member at Clothing Manufacturing Association of India (CMAI).
He has been awarded…